How-to
Reading sales numbers
In short
The Sales tab shows what you earned, how many checkouts finished and which products sell best.
Open Analytics and click the Sales tab. Choose a period at the top right.
Check Success rate. Anything under 100% means someone started a checkout and did not finish it.
Look at Revenue by kind to see how much came from courses, bundles, communities, digital products and webinars.
Use Top sellers to see which single products earned the most.
For one payment, with the buyer and payment details, open Transactions instead.
Good to know
Revenue is what you kept. Refunds are taken off.
Avg order value is revenue divided by the number of paid orders.
Discount given shows how much your coupons took off in this period.
Nothing shows until your first paid sale in the period.