How-to
How do I add the Meta Pixel?
In short
Paste your Pixel ID to measure Facebook and Instagram ads. An optional server connection catches hidden sales.
Open Settings, then Integrations, and click the Marketing and Analytics tab. Open the Meta Pixel and Conversions API card.
In Meta Events Manager, open your Pixel, then Settings, and copy the Pixel ID. It has 15 or 16 digits.
Paste it into Pixel ID and click Save.
Optional: under Conversions API (optional), paste an access token from Meta so purchases are also sent from our server.
What happens next
Open your site. Page views show in Meta Events Manager within a few minutes.
Good to know
Page views, checkout, purchases and sign-ups are sent as Meta's standard events.
Visitors who decline marketing cookies are never sent.
A Test event code sends events to Meta's Test events tab only. Clear it before you go live.
The access token is saved encrypted and is never shown again.